Hello from the Other Side: Knowledge Dissemination from CRM Archaeology in Ontario

Society for American Archaeology (SAA) Conference 2021
Caitlin Coleman

For the last five years I have been working on disseminating knowledge about heritage and archaeology through my role as Assistant Manager of Communications at ASI, Ontario’s largest Cultural Resource Management company. My goal has been to make information about our current work accessible, by tailoring the messaging to a variety of platforms and audiences.  I will be discussing the challenges and successes in sharing our work with the broader public, through digital platforms and hands on events, all while balancing the communication needs of a business. Our communications are not tailored solely to the public, we also consider descendant communities, clients, colleagues, and co-workers to be key audiences. I will discuss how I tailor our communications to reach this wide range of individuals who have varying levels of expertise and interest, all while prioritizing both accuracy, sensitivity, and accessibility.